SEO / HIGH-END SERVICE BUSINESS
$195,000New recurring monthly revenue from SEO
- $35,000 monthly SEO investment
- 457% monthly marketing ROI, before other costs
- Reported monthly investment and revenue
SEARCH & AI ANSWERS
Rankings without conversations are a report, not a channel.
Ranking is not the win. Being the answer is. Your business needs to be found and chosen when someone is deciding—across Google search and AI answers. We diagnose what stands between visibility and a qualified conversation.
- You work directly with Bear
- No proposal before diagnosis
- We’ll say if it’s not a fit
PROOF / REAL CLIENT CASE STUDIES
Search that added revenue.
Client SEO outcomes across service businesses and law firms.
Bear Newman / Career ExperienceSelected work from Bear’s career, including work before Bear Impact.
SEO / LAW FIRM
$110,000Reported new monthly revenue from SEO
- $24,000 reported SEO investment
- Investment period unspecified
- Organic search result for a law firm
Figures supplied by Bear Newman. Client identities withheld. These are historical results; the case studies explain the reporting basis and limitations.
THE COST OF LEAVING IT ALONE
Visible for the wrong question.
Traffic cannot help if it comes from people who are not choosing what you sell.
Found. Then passed over.
A visit means little when the page does not give the buyer enough reason to choose you.
Missing from the answer.
Your expertise is difficult to surface when the evidence is unclear, scattered, or unsupported.
THE JOB
Be useful at the moment of choice.
Not this.
Rankings and traffic presented as the result.
This.
A clear answer to the buyer’s question, credible evidence behind it, and an obvious route to a conversation.
THE STRATEGY, IN VIEW
One question. Two ways to be found.
Start where the buyer is choosing.
Target the questions behind a real decision, rather than traffic without a business purpose.
Make your expertise easy to understand.
Clear pages and supported information help both search engines and AI answer systems interpret your work.
Give the buyer a reason to choose you.
Connect the answer to relevant evidence and a direct way to start a conversation.
Illustrative strategy · Search placement and citations are not guaranteed.
WHAT WE ACTUALLY CHANGE
The result the work is for.
Found for a buying decision.
Focus search visibility on the problems, services, and markets that matter to your business.
Chosen on the strength of the answer.
Make your expertise and next step clear enough for the right buyer to act.
Citable where answers appear.
Make your information clear, accessible, and supported so search engines and AI answer systems can understand and reference it; inclusion is not guaranteed.
HOW A SESSION WORKS
Bring the problem.
Leave with a decision.
01
Bring the evidence.
Your website, the last 90 days of search and inquiry data, the searches customers use, and the one business number you want to improve.
02
Diagnose the problem.
We trace the route from the buyer’s question to your answer, the evidence behind it, and the path from that page to an inquiry.
03
Make the call.
Keep what works, change the work, or stop funding the wrong thing. Agree on what the evidence supports next.
OUR STANDARDS
How we decide whether to take the work.
There is a business job to do.
We can name the customer, the next step, and the outcome that makes the work worth doing.
The brief can be challenged.
You want a recommendation, including one that changes the work or stops it.
We can see the evidence.
We have access to the results and the people who can explain what happens after an inquiry.
We will not
- Confuse activity with progress.
- Prescribe before seeing the problem.
- Accept a brief we do not believe in.
BEFORE YOU BOOK
Questions worth asking.
Do you guarantee rankings, virality, or leads?
No. We take responsibility for whether the channel is doing a job, how we measure it, and what we recommend when it is not. We do not promise a result we cannot control.
Is this a content package?
No. We will not sell countable units. We decide what the work needs to change, then prescribe a scope around that outcome.
What should I bring to the session?
Your website, the last 90 days of search and inquiry data, the searches customers use, and the one business number you want to improve.
What if we’re not a fit?
We say so on the call. You can implement the direction with your team, and we will not write a proposal for work we do not believe you need.
How is this different from the last agency?
We connect search decisions to qualified conversations and booked work. We also make attribution gaps explicit, instead of treating rankings as proof of a business result.