CASE STUDY / SEO / HIGH-END SERVICE BUSINESS
Search Visibility.
Commercial Impact.
For a high-end service company, the value of search is the business it brings in. This engagement reported $195,000 in new recurring monthly revenue from a $35,000 monthly SEO investment—5.57 times the monthly investment.
Bear Newman / Career ExperienceSelected work from Bear’s career, including work before Bear Impact.
THE RESULT, IN VIEW
What The Investment Produced.
The reported monthly revenue was 5.57 times the monthly SEO investment—a $160,000 difference before other business costs.
Figures and monthly reporting basis supplied by Bear. Marketing ROI = ($195,000 − $35,000) ÷ $35,000 × 100 = 457%, rounded. This revenue-based ROI excludes cost of goods, fulfillment, overhead, taxes, and other costs; it is not net profit.
Source: Bear Newman’s project summary.
SEO For A High-End Service Business.
The project focused on organic search, with traffic and keyword rankings included in the performance summary. The commercial outcome was reported as new monthly revenue from SEO.
A Search Result With Business Value.
The project summary reports $195,000 in new recurring monthly revenue from a $35,000 monthly SEO investment. That is 5.57 times the investment and a 457% monthly marketing ROI based on revenue less SEO investment, before other business costs.
Give Visibility A Commercial Purpose.
For an established service business, the useful question is how search contributes to winning customers. Revenue belongs in that conversation alongside traffic and rankings.
About These Figures
Figures and their monthly reporting basis were supplied by Bear Newman. Marketing ROI is calculated as ($195,000 − $35,000) ÷ $35,000 × 100 = 457%, rounded. This is a revenue-based marketing ROI that excludes cost of goods, fulfillment, overhead, taxes, and other costs; it is not net profit.
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